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Udemy
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Account-Based Marketing - ABM: Increase Your B2B Efficiency
Master Account-Based Marketing to focus on ideal customers and increase B2B conversions
🎯 Lo que aprenderás y dominarás
✓
Define and segment ideal customer profiles using firmographic and behavioral data
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Build account-based outreach sequences that coordinate sales and marketing touchpoints
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Implement measurement frameworks for account engagement and pipeline velocity
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Align sales and marketing teams around target account lists and shared KPIs
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Personalize messaging at scale using dynamic content and research methodologies
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Optimize B2B conversion funnels through data-driven account prioritization
📖 Descripción del curso y temario
This course delivers practical Account-Based Marketing frameworks for B2B teams seeking to align sales and marketing around high-value accounts. Anton Voroniuk structures the content around identifying ideal customer profiles, orchestrating multi-threaded outreach, and measuring account engagement metrics. The three hours cover data-driven segmentation, personalized messaging sequences, and ROI tracking methods that translate directly into pipeline acceleration. Real-world examples illustrate how to coordinate sales and marketing touchpoints without generic fluff.
📚 Estructura del plan de estudios
4 módulos principales📋 Requisitos y conocimientos previos
- None
💼 Salidas laborales y puestos objetivo
B2B Marketing Manager
Account Executive
Growth Marketing Specialist
Preguntas frecuentes (FAQ)
100% GRATIS
✓ Certificado gratuito incluido
✓ Enlace directo verificado
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Duración:
3 total hours
Credencial:
Completion certificate
Idioma:
English
Instructor:
Anton Voroniuk, Anton Voroniuk Support, Alisa Kyrychok