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Account-Based Marketing - ABM: Increase Your B2B Efficiency
Master Account-Based Marketing to focus on ideal customers and increase B2B conversions
🎯 Was Sie lernen und meistern werden
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Define and segment ideal customer profiles using firmographic and behavioral data
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Build account-based outreach sequences that coordinate sales and marketing touchpoints
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Implement measurement frameworks for account engagement and pipeline velocity
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Align sales and marketing teams around target account lists and shared KPIs
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Personalize messaging at scale using dynamic content and research methodologies
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Optimize B2B conversion funnels through data-driven account prioritization
📖 Kursübersicht und Lehrplan
This course delivers practical Account-Based Marketing frameworks for B2B teams seeking to align sales and marketing around high-value accounts. Anton Voroniuk structures the content around identifying ideal customer profiles, orchestrating multi-threaded outreach, and measuring account engagement metrics. The three hours cover data-driven segmentation, personalized messaging sequences, and ROI tracking methods that translate directly into pipeline acceleration. Real-world examples illustrate how to coordinate sales and marketing touchpoints without generic fluff.
📚 Strukturierte Lehrplanübersicht
4 Hauptmodule📋 Voraussetzungen und Anforderungen
- None
💼 Zielberufe und Karrierechancen
B2B Marketing Manager
Account Executive
Growth Marketing Specialist
Häufig gestellte Fragen (FAQ)
100% KOSTENLOS
✓ Kostenloses Zertifikat enthalten
✓ Verifizierter Direktlink
Gutscheincode
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Dauer:
3 total hours
Zertifikat:
Completion certificate
Sprache:
English
Dozent:
Anton Voroniuk, Anton Voroniuk Support, Alisa Kyrychok